Here’s to the crazy ones

In 1998, Apple was not the Apple we know today. There was no iPod. A nano was something only geeks talked about. The company was not in the best of financial health. And then the Think Different campaign broke and things began to change for Apple. Here’s to “Crazy Ones”, the winner of Creativity’s Best Spot of the Last 20 Years as voted by AdCritic subscribers.

Here’s to the crazy ones.

The misfits.

The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They’re not fond of rules

And they have no respect for the status quo.

You can praise them, disagree with them, quote them,

disbelieve them, glorify or vilify them.

About the only thing that you can’t do is ignore them.

Because they change things.

They invent. They imagine. They heal.

They explore. They create. They inspire.

They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?

Or sit in silence and hear a song that’s never been written?

Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some may see them as the crazy ones, we see genius.

Because the ones who are crazy enough to think that they can

change the world, are the ones who do.